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tjsunstein
03-13-2009, 07:58 AM
I know this should go in the homework thread but this is due in an hour.
Business Majors!

To fuel growth without the expense of direct investment, should a company license its billion dollar brands in countries where they are not currently available? Support your answer.

This seems too easy to be a simple yes...
What are some reasons I should put down?

bored of education
03-13-2009, 09:29 AM
How much does licensing cost in other countries and the over all cost of that project compared to harvesting/developing the brands in countries where they already have licensing?

Thats what I first thought of with this thread.

Rob S
03-13-2009, 09:37 AM
depends on if the country will actually purchase your product.............

I KNOW IT ALL
03-13-2009, 09:54 AM
I know this should go in the homework thread but this is due in an hour.
Business Majors!

To fuel growth without the expense of direct investment, should a company license its billion dollar brands in countries where they are not currently available? Support your answer.

This seems too easy to be a simple yes...
What are some reasons I should put down?

You can argue either side. Probably easier to say yes.

The Great Jonathan Vilma
03-13-2009, 10:58 AM
In an hour....i don't think i made the deadline.

Tobzilla
03-13-2009, 12:13 PM
One would think brand expansion would always be a great way to fuel growth, but how much growth will your brand see if you license to underdeveloped/3rd world countries? I'd expect there to be little growth if that was the case, especially if your product would be considered anything but a necessity in those countries.

iowatreat54
03-13-2009, 12:15 PM
Honestly, it really depends on what country. Depends on what the culture is like, what political factors would effect it, etc. There is no way to just say yes or no. It depends entirely on what the product is and where you want to introduce it.

tjsunstein
03-14-2009, 10:39 AM
Thanks to everyone who contributed to this thread.

PackerLegend
03-14-2009, 12:30 PM
Thanks to everyone who contributed to this thread.

Didn't everyone post after the 1 hour you said you had?

tjsunstein
03-14-2009, 08:44 PM
Didn't everyone post after the 1 hour you said you had?

Yes but it doesnt discount their willingness to help and I thank them for that

CJSchneider
03-14-2009, 08:50 PM
What was your grade BTW?

tjsunstein
03-14-2009, 08:56 PM
What was your grade BTW?

Low B. I earned a better grade than I deserved, though.