Announcement

Collapse
No announcement yet.

How long will it be before Youtube becomes a major marketing tool by Football?

Collapse
X
  • Filter
  • Time
  • Show
Clear All
new posts

  • How long will it be before Youtube becomes a major marketing tool by Football?

    I was thinking about this earlier. Marketing is a major part of running a successful business. You see many musicians using youtube as a means of marketing their product and creating a buzz for themselves. Youtube has become a major tool for businesses to promote their product.

    For example, 50 cent has a deal with youtube that he profits off of every single video that has the words 50 cent on it. He uses youtube to promote music videos, and mixtapes. He uses it to promote his underground artists.

    When will the NFL, and college players alike starting doing the same? College players can use highlight clips etc and post them on youtube as a means of creating a buzz for their draft status. Info on the net that is readily accessible to the masses will create messageboard buzz that can eventually trickle to scouts and in turn raise draft status.

    These highlight clips will in turn provide marketing for college football, and will garner more interest in the sport. Ratings will increase.


    Right now, the NFL has a strict policy on copyright infringement. Anything NFL related on youtube gets taken down immediately. I think thats a mistake. By allowing classic clips etc of the NFL to be on youtube, they would have an extra source of marketing available to the masses to create a buzz for their product. I think theyre hindering the amount of interest they can generate by forbidding clips on youtube.


    Why not just make a deal with youtube like 50 cent did? I think eventually youtube will get to a point where you can't control its copy right infringements, so the NFL might as well cash in while they can. I think it will eventually happen. How long it will take before they realize this is the question though.


    Slow NFL day. Im curious to hear your thoughts on this subject matter.

  • #2
    wow, no one cares huh?

    Comment


    • #3
      The NHL is doing something along the lines of this. They show the top plays of yesterday's games throughout the season and I'm unsure if it has helped them at all.

      NBC does this and they are enjoying quite a wave of success, even gaining some interest back into SNL (with Dick in a Box and Lazy Sunday) which has paid dividends.

      Now I do think the NFL will eventually start marketing via YouTube and other video sites but I think there will be a test trial by Arena Football (that's my hypothesis, not a real news story) or NFL Europa that makes the NFL use their decision. The NFL is the biggest moneymaker in sports thanks to TV, Fantasy Football, Jerseys, etc.
      Is that a rash?



      Give JKPIGSKIN credit for this masterpiece

      Comment


      • #4
        Judging by the NFL's current stance on YouTube or any other videos not licensed by them. I'd say Never.

        They're so retentive about it.

        Comment


        • #5
          haha you know what's funny, you type in reggie bush and look for one of his touchdowns, and they are taken down. But, if you look at reggie bush and sheldon brown, or reggie bush "jacked up" there's hundreds of the same clip still on there.

          Comment


          • #6
            IMO they shot themselves in the foot when they took off the majority of the NFL plays on youtube, I mean come on... People can see some of the great plays made by players every sunday, instead they take those plays off. Who knows who is going to show those plays to a friend or something, maybe that would grab their attention and could get them interested in football. Instead they took them all pretty much off.

            Comment


            • #7
              Originally posted by WinslowBodden View Post
              IMO they shot themselves in the foot when they took off the majority of the NFL plays on youtube, I mean come on... People can see some of the great plays made by players every sunday, instead they take those plays off. Who knows who is going to show those plays to a friend or something, maybe that would grab their attention and could get them interested in football. Instead they took them all pretty much off.
              And thats what I don't get. With the internet being such a powerful marketing tool, they should expand their venues. Do they honestly think everyone will go to nfl.com and check out highlights?

              Alot of people on youtube will stumble onto an NFL clip while surfing, and be like wow and that will catch their interest. They will generate more interest in their sport.

              Comment


              • #8
                Originally posted by bigbluedefense View Post
                And thats what I don't get. With the internet being such a powerful marketing tool, they should expand their venues. Do they honestly think everyone will go to nfl.com and check out highlights?

                Alot of people on youtube will stumble onto an NFL clip while surfing, and be like wow and that will catch their interest. They will generate more interest in their sport.
                I was actually thinking about this the other day when my friend and I were looking for clips and weren't having that much luck (especially with old school players)...

                Comment


                • #9
                  the NFL should make its own football video highlight website.(not NFL.com)

                  make like an NFL youtube. Show clips of players past andd present. Just type in a guys name and come up with a bunch of his highlights.
                  just an idea
                  We ALL bleed scarlet
                  New York Giants Super Bowl 46 Champs
                  UNITED: I actually attend the college I root for
                  Originally posted by PalmerToCJ
                  BTW, if it's 3rd and 97... I'm throwing a screen pass to Brian Leonard and he will convert.

                  Comment


                  • #10
                    Originally posted by scottyboy View Post
                    the NFL should make its own football video highlight website.(not NFL.com)

                    make like an NFL youtube. Show clips of players past andd present. Just type in a guys name and come up with a bunch of his highlights.
                    just an idea
                    That won't work. You want to target a larger audience that wouldn't necessarily look for NFL highlights, but would "stumble" onto it and garner interest in the sport.

                    Youtube can do that for you. It targets a much larger audience. Making an NFL film website wouldn't target any new people to your sport. Just diehard fans like us who they have by the balls anyway.

                    Comment


                    • #11
                      I think it would be a great idea, Barcelona (Spanish soccer team) has their own official FC Barcelona Youtube page. They have interviews, highlights, Barca commercials and other team related stuff(The page is new, so there isn't a lot of clips yet). Now imagine if an NFL team had it's own page, and if it's done right....it could become like a one-stop resource for your favorite team.
                      Last edited by slightlyaraiderfan; 04-12-2007, 02:12 PM.

                      Comment


                      • #12
                        Originally posted by stillaraiderfan View Post
                        I think it would be a great idea, Barcelona (Spanish soccer team) has their own official FC Barcelona Youtube page. They have interviews, highlights, Barca commercials and other team related stuff. Now imagine if an NFL team had it's own page, and it it's done right....it could become like a one-stop resource for your favorite team.
                        Exactly. And thats what I don't get. If executed properly, it would bring in more revenue. Theyre trying to consolidate everything into their own inner circle, ie nflnetwork, nfl.com, nflfilms etc. But by doing that, theyre hindering their ability to reach a more diverse audience.

                        Comment


                        • #13
                          A friend of mine just got a full ride to James Madison. JMU put a video of him on Youtube, why... I dont know



                          Sig thanks to Bonekrusher

                          Comment


                          • #14
                            I think its a mistake, for big fans of football it doesn't matter at all, but people who aren't familar with football can see great plays could be encouraged to watch more of it. Especially in Europe and the rest of the World.
                            "We're only going to score 17 points?" Brady said before chuckling about it. "OK. Is Plax playing defense? I wish he had said 45-42 and gave us a little credit for scoring more points."

                            Comment


                            • #15
                              2 years, 3 months, 74 days, 19 hours, 23 minutes, and 13 seconds to be exact.

                              What do the vikings and marijuana have in common? Every time you put them in a bowl
                              they get smoked.

                              2010-2011 Super Bowl Champions
                              Hint:Not the Bears.

                              Comment

                              Working...
                              X

                              Debug Information