After the '78 season, the Cowboys had just lost a crushing Super Bowl to the Steelers. I wanted to come up with a different twist on their team highlight film. I noticed then, and had noticed earlier, that wherever the Cowboys played, you saw people in the stands with Cowboys jerseys and hats and pennants. Plus, they were always the national game on television. If you think back, there has always been one team in each sport that has support from fans nationwide: the Yankees in baseball, Notre Dame in college football, the Boston Celtics in pro basketball. They are all America's teams. So I put that name on the Cowboys' film, and in 1979 the TV announcer for their first game introduced the Cowboys as 'America's Team.' They took a lot of heat for it, but it stuck. Later other clubs like the Atlanta Braves and the U.S. Olympic hockey team have tried to call themselves 'America's Team.' But that name belongs to the Cowboys.
No announcement yet.
Predict the Playoffs Thread