I remember when Shelton Benjamin was the IC champ for about 8 months. On paper it sounds like a really good reign, but they really didn't have him in anything memorable. They could have had something big with Randy Orton feuding with him, but they pushed him too hard too fast when he was with Evolution at the time. If they would have had him and Shelton fighting over the IC title longer, it would have been a better build up to his main event status. Instead it was just like Shelton was holding a belt just to hold one.
They missed out on some good feuds back then. I really miss the days to where dudes would go through all kinds of hell to get or keep the IC title.