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3 Methods for Building a Personal Brand on the Example of Professional NFL Players


We all know that the performance of an NFL player is not the only thing that makes them look so great in the eyes of the audience and helps them build their legacy. Frankly speaking, a big part of that is simply marketing.

Because it’s not just about how good American Football players are — it’s mostly about how good we think they are; significant difference, huh?

For example, let’s take a look at the most popular casinos. Basically, all of these casinos have countless slot games based on traditional sports. If you go to any NFL-based slot machine, you won’t see the best players in terms of performance and achievements being the face of them. Instead, you’ll notice that every single player mentioned in these slots games is known for their personality and brand. If you decide to learn more about such machines, then on the you can collect cash for registering at the selected online casino.


However, it’s not exclusive to the NFL, sports or gambling — this is how it works in business in general. So, let’s see what methods they are using that nearly anyone can copy to build their personal brand! 

Launching a Podcast

Podcasts can easily reach a global audience, and this is why it is so important to do it when you really care about building a personal brand. At the end of the day, people want to hear experts’ opinions, and consistently sharing valuable insights will obviously position you as an expert in your field.

For example, brothers Travis and Jason Kelce host the “New Heights” podcast, where they discuss sports, culture, and various topics with both an analytical and humorous approach. This way, even after their careers, they can remain relevant and influential in the niche; like, every hardcore NFL fan is following it.

It is also worth mentioning that they are not podcasting alone; here is a table of some of the most popular podcasts hosted by NFL players:

Podcast Name


The Pivot Podcast

Ryan Clark, Fred Taylor, Channing Crowder

Let’s Go!

Tom Brady, Larry Fitzgerald, Jim Gray

The Richard Sherman Podcast

Richard Sherman

Up On Game

LaVar Arrington, TJ Houshmandzadeh, Plaxico Burress

The Cris Collinsworth Podcast

Cris Collinsworth

Green Light

Chris Long

The main reason why podcasting is so good for building a personal brand is that it’s a great way to connect them with the audience.

Sure, they get that connection when watching a match or an interview, but they rarely get the same depth and intimacy that a podcast can offer. Moreover, the regularity and consistency of podcast episodes help to keep the host top-of-mind for listeners, and that is simply perfect for reinforcing their presence in the niche.

Signature Moves

We all remember Antonio Brown, who often celebrated touchdowns with elaborate dance routines, including popular dances like the “Hip-Hop Hooray” and the “Nae Nae.” Whenever he did that, any NFL fan had their social media feed full of it, and this is exactly what made him a favorite among younger fans and social media users.

Another great example is Terrell Owens, who once pulled a Sharpie from his sock during a Monday Night Football game in 2002, and we still remember this incident to this day. After scoring a touchdown for the San Francisco 49ers against the Seattle Seahawks, Owens retrieved the Sharpie and autographed the football before handing it to his financial advisor in the stands.

All this proves one point: if you want to build a personal brand, you have to go viral a few times, preferably in a way that comes with good emotions. Of course, there is no universal advice on what to do to go viral, but the more unique a person is, the higher the chance that it will happen.

Everyone is copying each other in the media and business, so if you really want to stand out, you have to be a little crazy, and well, it also has to be your signature, if that makes sense.

Supporting Charity & Activism

Charity and activism are a big part of the NFL as a whole; for example, the NFL Foundation donates millions of dollars to various nonprofits each year.

Not only that, there are multiple American Football players who are actively helping out people in difficult situations, such as:

Player name

Charity/Activism Case

Colin Kaepernick

Racial justice, Know Your Rights Camp

J.J. Watt

Hurricane Harvey relief, youth after-school programs

Russell Wilson

Why Not You Foundation, visits to Seattle Children’s Hospital

Larry Fitzgerald

First Down Fund, breast cancer, youth education

Malcolm Jenkins

Players Coalition, social justice

Chris Long

Educational initiatives, clean water, military support

Nnamdi Asomugha

Asomugha Foundation, supports women/children in Nigeria

Drew Brees

Brees Dream Foundation, cancer patients, rebuilding New Orleans

Richard Sherman

Blanket Coverage, school supplies for low-income students

Aaron Rodgers

Supports cancer research, small business relief

Not only are these players helping out other people, but they are also sending some sort of message.

So, one could say that players use their popularity and reputation to gather people together to help those who are having a hard time, which is just fantastic. And well, since they become some sort of “lighthouse” for people who are both seeking help and willing to help, they also build up their own personal brand.

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