As the NFL takes another huge leap in expanding its commercial tentacles, many of these teams are partnering with online casinos and gaming brands to reach their fan base. These deals vary from digital loyalty campaigns and co‑branded content to in‑stadium activations and fan engagement experiences.
In 2026, these deals would not only show how commercial partnerships are expanding, but it would also reveal how teams are diversifying their revenue streams while appealing to a digitally connected fanbase. Some fans, for instance, who enjoy following these teams often explore or need platforms where they can start with low stakes.
Some of these platforms are 20 dollar deposit casino that allow fans to engage with games that these teams promote without a large initial commitment. So what are the links between these types of partnerships?
In this post, we would look at some of the top NFL teams who have taken a different approach to commercial partnership. We would also try to understand how this move favors teams and improves their fans’ experiences.
Top NFL Teams With Casino Brand Partnership
Here are the top teams in the NFL that have incorporated a casino brand partnership into their model:
New York Jets and 888casino
In 2018, the New York Jets became one of the pioneers in signing a sponsorship deal with an online casino brand in the NFL.
According to Head of Group Commercial, at 888casino, Yaniv Sherman, ”This exciting deal between the New York Jets and 888.com is a significant moment for both 888 and our industry as it marks the first ever sponsorship agreement between an NFL team and a global online operator.”
This move was made after a permission was granted for casino operators to sponsor teams in the league. In this deal, the casino brand would infuse their branding into the team’s brand. They also included branding that support fan engagement initiatives that’s meant to capture the team’s football audience. This allows fans to enter co-branded online contests where they get to win branded mech and account bonuses.
Philadelphia Eagles and FanDuel Casino
Philadelphia Eagles also partnered with FanDuel Casino — a brand that offers users a full online casino experience alongside a sportsbook. With this deal, FanDuel Casino would offer fans most of their offerings which are integrated with the Eagles’ marketing team.
Together these brands run promotional contests and fan games during game breaks. Eagles fans also get app push notifications from FanDuel online casino which is supposed to boost fan engagement for the team and the casino brand.
New York Giants and Draftkings Casino
In September 2020, the New York Giants also took a leap to partner with an online casino brand, Draftkings, in a move that comes with some legal hurdles. Since online casinos are not legal and approved to operate in New York, the deal takes a different turn.
Unlike the online operator other deals, they are mandated to run non-wagering digital engagement campaigns linked to the Giants’ games. They are also permitted to run seasonal promotions which includes offering fans loyalty rewards and gamified prediction portals. Fans also bet co-branded digital incentives that support Giants’ tradition and operations.
Denver Broncos and FanDuel
In addition to the Eagles, FanDuel Casino has an existing deal with the Denver Broncos. This partnership which was signed in 2020, was agreed upon to provide fans with engagement campaigns that are digital and app based.
They are also expected to provide interactive quizzes, gamified prediction tools and co-branded push campaigns that are tied to the Broncos’ weekly games. However, they aren’t expected to promote real money wagering during games but rather they are to create a dynamic fan experience.
How Fans Are Engaging With These Partnership
With the acceptance of online casino sponsorship for the NFL in 2018, the NFL governing body made sure that most of the benefits are being enjoyed by the fans. This is because the fans are the backbone of the game. And this has allowed fan interaction to hit an all time high and become much more immersive than advertising signage.
So the average NFL fan now enjoys:
- Free to play prediction games tied to the weekly games.
- Social media promotions tied to live events.
- Co-branded mobile campaigns that are designed to reward engagements.
- In-stadium activations that allow these online casino partners host fan lounges for more immersion.
These rewards are meant to help bridge the gap between in-game action and digital participation. It allows fans to be part of the game regardless of where they are watching from.
And just like American Businessman, Jerry Gregoire said, “We have entered the era of the customers.”
Conclusion
In 2026, we are expected to see more partnerships evolve between NFL teams and online casinos. As more teams open their doors to this new wave of fan experience, we would see more tie-ins, and a wider approach to how these franchises use their commercial strategy. And for the fans, this would mean a lot more and bring them closer to the game — whether in person, on mobile or digitally.